Google My Business (GMB) is a free tool created by Google to help businesses manage how they appear in Google search results and on Google maps. The tool allows businesses to list relevant information about the company such as its name, address, phone number, hours and special deals. The GMB listings are located below the paid ad listings and right before organic search listings. The first three listings, called the Google Local 3-Pack, show in a search automatically and the rest show after clicking a “show more” button.