The spread of COVID-19 coronavirus throughout the world has taken a toll that would have been unimaginable months ago. From quarantines and shelter-in-place orders — to school closings, business and restaurant closings, and travel bans — no one has been left unaffected, including security dealers and integrators. In the realm of the security industry, tradeshows and conferences have been postponed or canceled; manufacturers are forming new ways to market their products; and dealers are focusing on how to continue selling and operating in this challenging time.
One way in which a significant portion of the security industry has been impacted is the postponement of ISC West 2020, the largest security conference of the year. Originally scheduled for March 17-20 in Las Vegas, the show was postponed until July 20-22. And while all contracts for exhibit space will be rolled over for the July show, a number of companies have been taking matters into their own hands, thinking of creative ways to share what they had planned on announcing in March.