Cloud-based video services can make a security integrator’s life easier in terms of installation, customer service and maintenance. The same services also can make end users’ interactions with their surveillance systems simpler in terms of notifications, ease of use, security, storage, maintenance and more. Though cloud solutions are still a small but growing part of many security integrators’ offerings, cloud-based video services come with a number of positive benefits, not the least of which is long-term recurring revenue. Some integrators don’t know where to start when it comes to cloud, while others need to redefine their selling points in order to grow.
SDM spoke with a range of security integrators and managed service providers offering cloud-based video services in varying forms to gather their best advice on how to get started, along with the best sales strategies and marketing messages for successfully selling these services.