ESA Hosting Webinars to Guide Industry Through the Pandemic
The Electronic Security Association (ESA) has teamed with its choice service provider, Braveheart Sales Performance, to deliver industry-specific online sales training and resources. A webinar on the topic was offered this week to the industry at large (an on-demand recording can be found on ESAweb.org).
Throughout the session, Gretchen Gordon, sales team development expert, provided advice on effectively managing a remote sales team and helped security and fire pros navigate selling through the pandemic, answering questions like: what should salespeople be saying to prospects during the crisis?