The NAD Finds Certain Advertising Claims for SimpliSafe to be Supported; Recommends the Modification or Discontinuation of Others
The National Advertising Division (NAD) has determined that SimpliSafe Inc. supported certain advertising claims for SimpliSafe Home Security — including claims that the system is equipped with features to keep it functioning after an event which may disrupt the system and that SimpliSafe did not have a material connection with certain third-party endorsers.
However, NAD recommended modification or discontinuation of other challenged claims, including dispatch speed claims that its system enables police to dispatch 3.5x faster, a monitoring and notification claim, and a battery life claim. NAD also recommended modifications to line claims, as well as to challenged endorsements and a testimonial. The claims were challenged by ADT.