More Than 10 Million Americans Intend to Purchase a Home Security System by 2023
According to new research from SafeHome.org, 37 million U.S. households are expected to own a security system by 2023 — up from an estimated 24 million owners today.
The “2020 Home Security Consumer Shopping Study” explores who is shopping for services, their motivations and misconceptions and what it means to feel safe in America. The data for the study comes from three sources: anonymized shopping and geolocation data from more than six million home security shoppers in the past 12 months; asking 1,500 U.S. adults responsible for purchasing home services a series of questions via survey February, April and May; and publicly available law enforcement data collected January-April 2020.