On any normal day, connecting with your audience on social media requires forethought, care and tact. At the epicenter of a worldwide crisis, it requires all that and more. Right now, businesses in the security industry are asking many of the same questions regarding social media marketing: What is the best way to communicate right now? How can I stay connected? What should I consider when so many are facing financial insecurity? And how can social media help stabilize and grow my business? These strategies for marketing during a crisis will answer those questions and more.
COVID-19 is wreaking havoc in the lives of people and economies everywhere, and your social media marketing needs to be mindful of these struggles. However, that does not mean that this time is void of opportunity to serve your market, add value and be a beacon of hope, light and leadership during these challenging times. People are still looking for and buying solutions, and they need the industry expertise and solutions you offer to get through these times. You as a security industry business owner have an obligation to continue to serve those people.