GHS Interactive Security, a Texas-based security alarm company formed in 2013, announced today that private investment firm Arena Investors has recapitalized the company and acquired a majority stake. With this partnership, GHS is shedding its old brand identity and rebranding as Vio Security.
“The old brand didn’t really state what we do — it was three initials that didn’t really stand for anything,” said Vio Security CEO Mike McLeod. “We wanted a brand that really identifies who we are, and what we do in the marketplace. So we embarked on an effort to rebrand, did a lot of consumer testing, and came up with Vio Security. It was really about sending the message to the market that we’re pivoting the business from a traditional alarm business to a smart home security alarm technology company with a clear view of the future. Vio means vision in Latin, so it really supports the values we’re building out in the business.”