Right now, many customers are protecting their cash. The economic future is uncertain, and companies are saving their reserves in order to survive this recession. But that doesn’t mean they don’t have a need for security; in fact, their need for physical security and access control has most likely increased and will continue to as the country reopens.
While this may seem like an impossible situation, you can help your customers address their security needs even when they have a tight budget. One way is to think about how you can sell physical security via a monthly subscription, with a nominal upfront activation payment and a flat monthly service fee.