DIY Security Gives Canadian Security Dealer New Revenue Stream to Combat COVID’s Financial Impact
As the owner and CEO of Alarm Guard Security, the largest ADT authorized dealer in Canada since 2003, Mike Chaudhary, like virtually every business, was feeling the financial pinch of the COVID-19 epidemic. According to Chaudhary, sales of his security systems — which include complete, customizable packages for residential, commercial and rental properties — had started off strong in March, but by mid-month had begun to slip as the door-to-door contact that is such a vital part of their sales process was put on the back burner during the global health crisis.
Despite serving all of Canada and four U.S. states, system sales were taking a nosedive. Chaudhary realized he needed to modify his business model in a way that would eliminate or at least greatly reduce physical contact with customers, by both his sales force and his installers.