SD Marketing is launching 50-50-30, a network of security companies that want to innovate marketing in the industry by working together.
Here’s how it works: SD Marketing works with only one security company per service location, allowing them to cultivate a shared data pool of knowledge when it comes to marketing strategies and ad performance. If one company’s ad is outperforming another participant’s ads, SD Marketing’s self-proprietary software will detect this performance gap, and a dedicated ad strategist will notify the company and make similar changes to their ad. The idea is that this will ensure all participants’ ads are running at an optimal level and generating leads within their targeted verticals.