Allied Universal Launches “There For You” Marketing Campaign
Allied Universal launched a marketing campaign titled “There for you,” which delivers on the company’s new purpose statement of “serving and safeguarding customers, communities and people in today’s world.” With this new campaign, Allied Universal displays the important role of safety and security in an individual’s ability to thrive.
Stemming from extensive qualitative and quantitative research from employees, clients and other stakeholders, Allied Universal’s main goals for the campaign were three-fold: to differentiate Allied Universal from competitors by focusing on the company’s unique purpose and values; build an emotional connection with the brand by demonstrating the company’s daily impact on consumers’ lives; and define the meaning behind the company’s “There for you” tagline.