More Than 50% of U.S. Households Feel “Safe Enough” With Smart Home Security Devices
New research from Parks Associates finds 60 percent of U.S. broadband households feel “safe enough” with a professionally monitored home security system, while 55 percent report feeling “safe enough” with only a self-monitored home security system.
“While more consumers feel ‘safe enough’ only with a home security system, security-focused smart home devices deliver this same baseline feeling of security for a majority of households,” said Brad Russell, research director, Connected Home, Parks Associates. “A significant portion of households associate these products with a sense of security, which increases as more devices are added to the bundle. This creates a serious challenge to the traditional home security industry as cost is a major barrier that weighs down the overall appeal of their solutions.”