With an ROIof 42 percent, the question for most businesses in the security industry is not whether they need an email campaign, but how to execute one. Over the years, we’ve found that one of the most challenging things for our clients is getting creative in the email subject line.
We get it. Security is a conservative industry dealing with some serious topics, but just because we’re all about keeping people safe doesn’t mean we need to play it safe in our email marketing.