I’m no geology expert, so I looked it up. According to the National Geographic, “Igneous rocks form when magma (molten rock) cools and crystallizes, either at volcanoes on the surface of the earth or while the melted rock is still inside the crust.” Why am I talking about rocks?
Well, Kimberlite is an igneous rock, which sometimes contains diamonds. It is also the name of this year’s Dealer of the Year, which is no coincidence. As a Sonitrol corporation, the company does business as Sonitrol Security. But when it was first formed, one of its founders had the foresight to reserve the Kimberlite name. Twelve years later, when several Sonitrol franchises came together to form a corporation it became the company’s formal name — and an apt metaphor for the company’s culture, philosophy and growth.