Paladin Technologies Unifies Brand Across North America
Paladin Technologies announced that its U.S. entities, TekWorks and Lee Technology, are doing business as Paladin Technologies, effective January 1, 2021. Paladin merged with TekWorks, headquartered in California, in January 2019. Paladin also acquired Lee Technology, headquartered in Austin, Texas, in November 2020. This rebranding strategy reflects the evolution of the company as well as the vision for the future.
“We have been growing our presence in the US market for two years,” said Ted Reid, president of Paladin Technologies. “During that time, we have worked hard on instilling our core values and the teamwork emanating from this is now very apparent. Consequently, we felt this was the appropriate time to unite under one brand: Paladin Technologies. It is important to note that all existing teams will remain in place such that there will be no diminishment of our service levels or support at the local level.”