WHEN I JOINED PSA IN 2019, I quickly learned how valuable LinkedIn was for making connections, promoting business and becoming more educated about the security industry. Almost two years later, I now find that LinkedIn has become my social media outlet of choice. I had previously spent a large deal of time networking in Chambers of Commerce and other organizations when I worked in the B2B space in a community setting, but for security, LinkedIn feels like a must.
Many of the best-known integrators and manufacturers in our space have built a large following and an impressive personal brand on LinkedIn as well as in community groups, using one to supplement the other. As a business owner, one may wonder what relevance a personal brand has on an organization, but I’d argue it’s hugely important. The co-founder of one of PSA’s owner organizations comes to mind: Andrew Lanning.