The first virtual Milestone Integration Platform Symposium (MIPS) took place last week, March 2-3, for an audience of more than 6,000 registrants (35 percent of which had never attended a MIPS before). The latest in a long line of events-gone-virtual, Milestone sought to stand out from the rest with shorter sessions weaved together with a narrative that made the conference feel cinematic.
“We wanted to keep our attendees engaged in the presentations, and we quickly realized just converting a physical event to a virtual event was not the way to be successful,” Milestone Vice President Tim Palmquist said to SDM after the show. “We got the idea from television, and utilized professional recording studios and green screens to deliver our message in the virtual city environment. We worked to keep it relatively short over the two days to best ensure engagement throughout the event hours.”