Securitas, an intelligent protective services partner, has launched a major update to its global brand identity and positioning. Headlined by the tagline “See a different world,” the new brand highlights the company’s approach to security and the impact of its technology. It includes the first major update of the Securitas logo since 1972.
“This is a milestone for our company and our industry,” said Mauro Silva, vice president of brand and strategic marketing, Securitas. “We reflected on our strategy, our world and what clients expect from us today and saw an opportunity for differentiation. Securitas is a knowledge-driven company where engaged and talented people make a positive difference every day. This brand expresses our confidence in the future, while remaining true to our heritage and people, and makes our leadership clearer than ever.”