WHENEVER A SECURITY DEALER OR INTEGRATOR can add value to a traditional security system through a service, there is an opportunity to offer it as a chargeable service to generate recurring monthly revenue (RMR). One such offering is interactive services, a suite of functions that enables customers to manage the security in their environments, usually from an app.
Interactive services encourage end users to interact more frequently with their systems and to realize more benefits than from a traditional system. This, in turn, lets them appreciate the value of their security systems more easily and ideally creates a “stickiness” between the customer and the security dealer. The security industry claims that this creates longer term customer retention.