ISC West and ISC East Organizer Reed Exhibitions Rebrands to RX
Reed Exhibitions, organizer of ISC events on the west and east coasts, announced its rebrand to RX, with a refreshed visual identity and updated brand positioning.
“The opportunities to combine both digital and face-to-face interactions have a significant part to play in the global economy,” said Hugh Jones, RX CEO. “These innovative interactions will create better livelihoods for our customers, better careers for our people and profoundly better experiences for our audiences to connect, be that in person, virtually, or in combination. Our new brand identity and proposition unites us behind a higher-level purpose that embraces this digital transformation to help our customers to grow their businesses.