When the darling of Wall Street and geeks took the stage at the early June Apple Worldwide Developers Conference, Steve Jobs'  message was to embrace the cloud. What he called a “breakthrough,” Jobs walked through a multi-media presentation on his firm’s iCloud, a set of free services that work seamlessly with applications on consumers’ iPhone, iPad, iPod touch, Mac or PC so that users can automatically and wirelessly store content in iCloud and automatically and wirelessly push it to all types of devices.