YOU PROBABLY DON’T RECOGNIZE Elias St. Elmo Lewis by his name, but his work can mean pure marketing fire to your security industry business.

As we celebrate our 50th anniversary this month, we thought it would be fitting to look back at the first Sales Stars column Brian Offenberger wrote for SDM back in 2015.

People expect certain things when they visit your company website.

When you don’t provide them with what they need, they can become upset and annoyed. This usually causes people to leave your website for the competition.

If you’ve been selling long enough, you probably know all the objections customers will use to not see you or to not buy from you. But do you know how to respond to them?

You need more leads and you need more sales. You come to realize you need help with your marketing.

Have your sales flatlined at your company? Are you unable to revive them? Do you feel like you couldn’t sell an air conditioner in Arizona in July?

The online classes are free and will be held every Tuesday at 10 a.m. and 1 p.m. EST, followed by a question and answer session, and the introduction of iSecure Complete Cellular Connected Home Security Systems. 

Brandon Smith has been promoted to senior vice president, national sales, and Tracy Hali has been named vice president, sales operations. 

I’ve been leading security industry sales teams since 1983 to record levels of achievement. Over the years I’ve learned a thing or two about managing sales teams.

IDIS, Korea’s largest in-country video tech manufacturer, announced several new staff appointments and hires at IDIS America.