Vivint Announces CMO & New Social Marketing Strategies
Home technology services provider Vivint, Provo, Utah, recently announced the promotion of Jeff Lyman to chief marketing officer (CMO). Before being promoted to CMO, Lyman served as Vivint’s vice president of consumer experience, and spent nearly a decade at Nike before that. In this new role, Lyman will lead initiatives to elevate the brand awareness of Vivint, streamline the company’s message, and expand its reach.
With a product launch of the company’s first line of fully integrated products, including hardware and software, to be released through all of its channels later this year, Lyman’s task will be to continue to elevate the brand’s distinctiveness to both its channel partners and end users.