Mobile Apps Will Drive Extended Smart Home Services
Parks Associates announced new research indicating in-app purchases could generate new revenue sources for smart home systems. The research firm finds that between 57 percent and 73 percent of likely smart home buyers are interested in purchasing upgrades or additional equipment through the app in their smart home system, depending on potential system features.
“Mobile apps are transforming all aspects of the connected home, and the app in a smart home system will be prime real estate for communicating with subscribers and promoting new services and features," said Stuart Sikes, President, Parks Associates.