Parks Associates to Host 21st CONNECTIONS Conference
IoT research firm Parks Associates announced that the 21st-annual CONNECTIONS: The Premier Connected Home Conference will take place May 23-25 at the Hyatt Regency, San Francisco. The conference focuses on the changing consumer IoT markets for the smart home, connected entertainment, digital health, smart energy, and mobile apps and services.
“As connected devices proliferate, consumers are shifting behaviors and finding value in new features, functions, and services,” said Stuart Sikes, president, Parks Associates. “The industry is in a transformative phase, moving from standalone devices to devices integrated into a system that can leverage cloud-based connectivity to bring new value and new use cases to consumers. In the past year, voice control features from products such as Amazon Echo and Google Home have demonstrated new possibilities for transforming connected device user experiences. Consumers are embracing these innovations and quickly developing new use cases, signaling the beginning of another major shift in technology adoption. CONNECTIONS will focus on IoT as the change agent for consumer engagement.”