Over the past year, Protection 1 did an ‘internal rebrand’ — changing its processes and service from the inside out, resulting in a remarkable transformation that deserves recognition as an SDM 2011 Dealer of the Year Honoree.
Every year, Protection 1 sets an internal theme. In 2011, the theme was “Unstoppable,” which evolved from a paraphrase of a Thomas Edison quote that says, “If we all did the things we are capable of doing, we would literally astound ourselves,” describes Jamie Haenggi, chief marketing officer, Protection 1, Romeoville, Ill.
Haenggi says the company, ranked No. 2 on the SDM 100, lived up to the theme — and then some — in 2011 in several ways.