When it comes to your social media marketing campaigns, what type of content are you posting to generate interest in your security company?
Lately we’ve been noticing marketing agencies selling “social media content packages” to security companies like yours. As part of the package, the agency posts articles or content to the security company’s social media properties each month. On the surface these posts may appear to be helping generate leads, but what is the actual content generating for you? Leads? Engagement? Brand awareness?