Alex Chavez is co-founder of Security Dealer Marketing, a full-service marketing agency for the security industry, servicing dealers, integrators, manufacturers and other industry professionals. Visit Security Dealer Marketing at www.sdmktg.com.
In past articles we mentioned the use of videos in your marketing efforts, but we’ve never written a complete article about it, so ta-da — here it is, a complete article on why, how and what to expect when you incorporate videos into your security’s marketing efforts.
The workplace is changing. As a 39-year-old myself and being in the ad/marketing industry for more than 17 years, I’ve seen a lot of change within the tech & creative industry, especially within the past 10 years.
It’s January — time for new beginnings and improvements for your security company. Security dealers typically sit with their staff and marketing teams during December and January to reflect upon what was successful during the past year and what was not.
In past articles we have talked about remarketing, but because we are continually evolving and learning from data that comes through our security dealers nationwide, from time to time we like to revisit one of our past articles or give advanced insight into how to use some marketing techniques like a pro.
With approximately 20 percent penetration into homes, professionally monitored security systems that are now interactive and connected have a lot of room to grow — but many others also seek this opportunity. Read more stories in August Issue 2017.