Now before anyone gets bent out of shape, let us share some thoughts. We believe both social media platforms are great; both have their purposes and can help your security company build your brand, lower attrition and interact with your existing customers, which can result in upsells and even generate leads for B2B. But we’re going to talk about the results of two specific campaigns: one aimed at generating leads and the other aimed at generating RSVPs for an end user educational event. For these campaigns we used both a purchased list and an existing database.
We just got back from PSA-TEC where social media seemed to be a hot topic — as it very well should be because it works. We’ve also sat in some sessions at ISC West, PSA-TEC and other smaller conferences in which some presenters believe that Facebook is strictly meant for playing and doing cool things. While business may accidently be generated on Facebook, most of your focus should be on LinkedIn where “real” business is conducted… and to that we say, BS. We’re Marketing Madmen, and we’re here to turn things upside down a bit.