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Home » Authors » Alex Chavez
Alex Chavez

Alex Chavez

Alex Chavez is co-founder of Security Dealer Marketing, a full-service marketing agency for the security industry, servicing dealers, integrators, manufacturers and other industry professionals. Visit Security Dealer Marketing at www.sdmktg.com.

Articles

ARTICLES

MarketingMadmen2
Marketing Madmen

Social Selling

How to Use Social Selling to Increase ‘Face Time’
Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
February 2, 2021
No Comments

Many of the modes used in the security industry to connect and support business growth, such as tradeshows and exhibitions, have been closed to enforce social distancing.


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Marketing Madmen 2019
Marketing Madmen

The Secret to a Great Catch: Account-Based Marketing

Security marketing
David morgan security dealer marketing headshots
David Morgan
Alex chavez security dealer marketing headshots
Alex Chavez
January 4, 2021
No Comments

Marketing in the security industry is hard. The buyer's journey is beset by a range of shiny objects, competing offers, fear, uncertainty, doubt, budget shifts and cuts, priority shifts, urgent and important fires to extinguish, as well as various other threats to goals and timelines that disrupt the process.


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Marketing Madmen 2019
Marketing Madmen

Why Email Campaigns Crash & Burn

EMAIL MARKETING
Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
December 3, 2020
No Comments

With an ROI of 42 percent, the question for most businesses in the security industry is not whether they need an email campaign, but how to execute one.


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Marketing Madmen 2019
Marketing Madmen

Marketing to a World Gone Virtual

Online Marketing
Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
November 2, 2020
No Comments

It is not unusual for marketing to see shifts in strategies and their effectiveness according to consumer behaviors. Sometimes those changes are swift and can permanently alter many industries nationally, or even globally. This is one of those times.


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Marketing Madmen 2019
Marketing Madmen

Targeting Success With Virtual Marketing

MARKETING STRATEGIES
Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
October 5, 2020
No Comments

As you look toward 2021 and the development of your next marketing strategy, you may want to consider vertical marketing. In its simplest form, vertical marketing is dedicating and tailoring your marketing efforts to a particular vertical industry, such as education, construction or government, to strategically appeal to that industry, rather than marketing to a wider, horizontal audience with a less specific appeal.


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Marketing Madmen 2019
Marketing Madmen

What's the Deal With Digital Marketing?

Relationship Marketing
Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
September 1, 2020
No Comments

“What’s the deal with …” is so synonymous with the 90’s observational comedy Seinfeld that you can probably hear Jerry Seinfeld’s voice just reading it. The show often posed the question in relation to things in everyday life that, in some ways, don’t make sense.


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Marketing Madmen 2019
Marketing Madmen

The Value of Strategic Alliances

This month, the Marketing Madmen emphasize the value of strategic alliances in business.
Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
August 3, 2020
No Comments

There’s hardly a person in the electronic security industry that does not realize the value of networking, but mention the value of actively networking with fellow industry professionals, and you get a mixed reaction.


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Marketing Madmen 2019
Marketing Madmen

Want to crush the competition? Consider YouTube optimization.

Search engine optimization
Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
July 1, 2020
No Comments

If we mentioned SEO, your first thought is probably Google. But it isn’t the only site you should consider when you want to optimize your local SEO. The other big player is YouTube, which is its own search engine. If you’ve been putting off investing in video marketing, now is the time to get serious about it.


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Marketing Madmen 2019
Marketing Madmen

Social Media Marketing in a Pandemic

Social media marketing is essential to connect with customers during a pandemic.
Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
June 1, 2020
No Comments

On any normal day, connecting with your audience on social media requires forethought, care and tact. At the epicenter of a worldwide crisis, it requires all that and more.


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Marketing Madmen 2019
Marketing Madmen

11 Effective Marketing Ideas During a Crisis

Responding to COVID-19
Alex chavez security dealer marketing headshots
Alex Chavez
David morgan security dealer marketing headshots
David Morgan
May 4, 2020
No Comments

The COVID-19 crisis has spread worldwide and will have serious ramifications for businesses of all sizes. That said, the crisis does not need to mean the demise of your business.


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