Door Tenders
by Joan Engebretson
May 1, 2008
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| Security dealers using Marlin Central Monitoring
of Kissimmee, Fla., can offer their customers remote management of their access
control systems, including the handling of card additions and deletions and
other administrative functions. The platform has been integrated into Marlin’s
central station automation system, making it easy for Marlin’s operators to
work with. |
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Access control is the new frontier for central
stations — and their wholesale clients.
Access control is not an area in which central
stations traditionally have been involved. But that’s changing now that more
end user organizations have wide area data connections capable of supporting IP
communications. Increasingly security dealers and systems integrators are
finding a new source of recurring monthly revenue by offering remote monthly
management of their access control accounts — either through their own central
station or by using a wholesale central station that offers access control
services.
Many business customers welcome the opportunity to offload system management to
their security dealer or systems integrator. Smaller businesses are
particularly good candidates for central station managed access control, as
they typically do not have dedicated staff to handle access control system
changes and software upgrades.
“If end users are not interfacing with their access control system on a regular
basis, they can forget how to do it,” notes Kevin Stone, chief operating
officer for Doyle Security Systems, a Rochester, N.Y.-based security integrator
that operates its own central station. “And if someone quits in the middle of
the night, we can take the person off the system right away.”
A central station managed system also can provide a higher level of security by
ensuring that forced doors or propped open doors receive an appropriate
response. And they can offer an extra level of convenience by remotely
unlocking a door in the event that an end user forgets his or her card — after
following steps to ensure that the end user is authorized, of course.
The Doyle Security Systems central station handles a range of functions for end
user organizations, from administrative tasks such as adding and deleting
users, to generating reports and monitoring. Pricing is based on a grid that
takes into account the number of users and the number of readers, but runs
approximately $25 per door. Customers are typically allowed weekly reports and
15 to 20 changes per month. They also can request up to five additional
reports.
To support the offering, Doyle installed the WinPakPro central station system
from Honeywell, which Stone notes was a “considerable investment.” No special
equipment is required at the customer premises above and beyond what they would
normally use for access control, other than a wide area data connection. Also,
the access control system used must be from Honeywell.
Doyle’s access control accounts are handled by the same central station
personnel who handle the remote programming of alarm system panels, as the
skill sets required are quite similar.
An ‘RMR-Only’ Sale?
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| United Central Control of San Antonio, Texas,
this month plans to launch its iConnect service, a hosted approach that gives
authorized end users the ability to make their own administrative changes to
their access control systems. This eliminates the need for end users to invest
in having on-site equipment but gives them full system control, explains UCC’s
Mark Matlock. |
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“About 85 percent of people buying access
control buy monitoring,” Stone notes. “We’re seriously considering only
allowing our people to sell it this way because we’re in the recurring revenue
business. When you sell traditional access control, the margins are fairly
thin.”
Although Doyle offers central station monitoring for alarm systems on a
wholesale basis to other security dealers, the company does not have a
wholesale central station managed access offering at this time.
Security installers and integrators don’t need to operate their own central
station to offer this service. There are several monitoring companies that
offer access control system management on a wholesale basis, including two that
have made news recently — United Central Control (UCC) of San Antonio, Texas,
and Marlin Central Monitoring of Kissimmee, Fla. Both companies have been able
to minimize their upfront investment by using hosted solutions from third-party
companies that have developed software platforms for this purpose.
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| UCC’s iConnect service may cost end users $35 a
month, which will include log-in, basic reporting, and data hosting of their
access control systems. |
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At press time in April, UCC was gearing up for a
May launch of its iConnect offering, which was already in use at several trial
locations. The offering is based on a platform developed by Digital Synthesis
L.L.C. of Albany, Ore., which is hosted on servers in Las Vegas. The hosted
approach gives authorized end users the ability to make their own
administrative changes — essentially letting them operate their own system
while minimizing system investment.
“It eliminates the need for additional equipment on site — computers, software,
etc.,” explains Mark Matlock, senior vice president for UCC.
UCC hopes the offering will open up access control to a new market of small
businesses that would have relied on conventional lock hardware in the past.
“Seventy percent will be one- or two-door systems,” Matlock believes.
Dealer and systems integrator clients will price UCC’s service as they see fit.
But Matlock estimates the typical monthly charge to end user organizations at
around $35, which includes Web site log-in, basic reporting and data hosting
over the Internet, which would net the dealer a margin in the range of 30
percent to 40 percent. Although Matlock does not rule out the possibility of
making system changes for customers, that is not part of the basic offering and
would entail an additional charge.
“Our intent is to empower the customer,” Matlock says.
In the initial launch UCC will only support systems from HID, but the company
may expand its offering in the future.
Marlin Central Monitoring’s central station managed access offering is based on
a platform developed and hosted by Reach Systems of Oakland, Calif. Marlin’s
approach is different from UCC’s in that its central station operators, rather
than end users, typically handle card additions and deletions, and other
administrative functions.
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| At Acadian Monitoring Services in Lafayette,
La., operators receive and respond to alarm-type signals generated from
subscribers’ access control systems, such as door conditions that also may
initiate a video clip of the door in question. The service is reasonably
priced. |
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The Reach offering has been integrated with most
central station automation systems, which makes it easy for Marlin operators to
work with, notes Nick Perry, business development manger for Marlin Central
Monitoring.
To use Reach Systems’ solution, central stations must have an IP-based
receiver, but no other equipment investment is required, notes Dennis Raefield,
president of Reach Systems. “Our system automatically generates reports and
sends them out on a daily or weekly basis with the central station or
integrator’s logo on it, so it looks like it comes from them,” Raefield
explains.
He says the system also can support remote door locking and unlocking and can
send an alert to authorized end user personnel via e-mail or cellular short
message service in response to specific events. For example, end users might
ask central station personnel to alert them if a certain individual enters a
company location, Raefield describes.
End users served over the Reach Systems platform typically pay between $20 and
$50 a month per door for a fully managed system, Raefield says. After central
station and hosting charges, the installing dealer can keep as much as 50
percent of that revenue, he adds.
ADDING VIDEO TO THE MONITORING MIX
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| Matt Jimenez of Acadian Monitoring Services
explains that the company offers alarm event management from signals produced
by a subscriber’s access control system. For an extra fee, operators can bring
up video images associated with a door held open or door forced open, for example. |
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Wholesale central station Acadian Monitoring
Services, a division of Acadian Ambulance of Lafayette, La., emphasizes
monitoring in its access control offering, which is marketed as America On
Watch.
“What we offer is alarm event management off of the access control system,”
explains Matt Jimenez, operations manager for Acadian Monitoring Services. The
system is based on a platform called Immix, developed by SureView Systems Int’l
of Swansea, U.K., and can recognize door held and door forced conditions.
Central station operators then can alert appropriate end user personnel and,
for an added fee, can bring up video images associated with the door in
question. Based on instructions provided by the account and stored in the
central station’s database, central station operators can take appropriate
action depending on what they see on video.
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| Joe Esposito, service manager with Security
Networks, brings an access control panel online. |
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The offering works with access control equipment
from AMAG, Lenel and others. “Our system doesn’t change the way the dealer or
integrator installs the system,” Jimenez notes. “All we require is an IP
address. There is no typical integration where you put wires between devices.”
The central station charges about $35 a month to monitor systems with up to
four cameras, which typically includes 25 events. If the client exceeds that
number of events, there is an additional charge of $5 per event. Security
integrators can charge what the market will bear for the service, but typically
earn a margin of 25 percent to 35 percent, Jiminez says.
Acadian also is exploring the possibility of managing access control systems —
adding and deleting cards and generating reports — and may offer that service
in the future.
Sidebar: Systems Integrators Discover New RMR Opportunity
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| Reach Systems of Oakland, Calif., offers an access control management platform which systems integrators can use to monitor their clients' systems, and wholesale central stations can use to host the service for their dealers. |
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Security dealers for years have focused on
generating recurring monthly revenue. But for systems integrators that focus on
access control, monthly monitoring or management is often a green field
opportunity.
Dennis Raefield, president of Reach Systems, estimates that 90 percent to 95
percent of systems integrators don’t have a central station and 60 percent
don’t have a relationship with one. But that’s changing with the advent of
companies such as Reach, which offers an access control management platform
that it sells to systems integrators and through central stations on a
wholesale hosted basis.
One systems integrator that has found new revenue opportunities in access
control management services is Security Concepts Inc. of Inglewood, Calif.
Although the company traditionally has used a wholesale central station for
security system monitoring, its access control accounts did not generate
monthly recurring revenues until six months ago, when the company purchased an
access control remote management platform from Reach Systems. The system is
similar to what Reach offers on a hosted basis to wholesale central stations
and lets Security Concepts personnel remotely manage customers’ access control
systems.
“Customers love it,” says Greg Daniels, systems account manager for Security
Concepts. “Instead of a large PC in the back room, they use our service.”
Customers appreciate the cost savings and the convenience, Daniels relates.
“The maintenance of a server is expensive but with our service, there is no
maintenance on their end,” he says. “They just e-mail their changes to us.”
Customers pay between $25 and $150 per month, depending on the size of their
system and how many reports they want. To support the offering, Security
Concepts trained three employees to use the Reach Systems software. The service
is supported 24 hours a day, seven days a week.
Daniels estimates that 75 percent of new access control customers purchase
monthly monitoring. He adds that Security Concepts also has been able to
up-sell customers that previously purchased access control systems.
Houston-based Infrastruct Security Inc. is another systems integrator that is
having success generating RMR from its access control accounts. The company
installs access control, video surveillance, life safety and intrusion
detection systems and has long relied on Acadian Monitoring Services for
monitoring. But only recently have access control accounts been monitored.
“Forced door and door propped are our primary offerings,” notes Andrew Wray,
executive vice president of business development for Infrastruct. When either
of those conditions occurs, the central station receives an alarm signal and,
depending on what level of service the customer has chosen, central station
operators also may be able to view video images associated with the door that
is in alarm.
“They go through a buffered pre-alarm and follow through post-event,” Wray
explains.
The cost to the customer depends on the number of cameras and events the
customer wants to monitor. Without video, a four-door system costs about $25 a
month. A single-door, single-camera system costs about $50 a month. Infrastruct
typically includes about 25 events in its monthly charge, with extra events
costing about $15 each.
Infrastruct also offers a database maintenance service that costs about $99 a
month. “We do a download of their control database that provides a snapshot of
the entire system and creates a restoration point,” Wray describes. As part of
that service, the company also will add and delete users in response to a fax
or e-mail request.
Although it is not in the central station business per se, Infrastruct operates
a backup central station facility for Acadian. The backup central station
normally is not attended, but in the event of an emergency, Acadian personnel
would operate out of the Infrastruct facility.
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