The Biden administration has launched the U.S. Cyber Trust Mark initiative in an effort to put a nationwide cybersecurity certification and labeling program in place to help consumers choose smart devices that are less vulnerable to hacking.
In a press briefing Tuesday, officials likened the new U.S. Cyber Trust Mark to the Energy Star program, which rates appliances’ energy efficiency. The initiative will be overseen by the Federal Communications Commission (FCC), with industry participation voluntary.