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When security integrators look at 2021 as the year that they hope to grow RMR, remember that being hopeful isn’t a strategy for change and an action plan is needed. IBM and Zoom provide valuable examples to follow.
Like individuals who resolve to lose weight or save more, businesses have resolutions or goals, many of which do not get executed or even incorporated into the upcoming year’s business plan. Just like “I am going to lose weight” needs a resolve to change exercise and eating habits, so too do business objectives require the thoughtful and deliberate strategy to deliver the desired outcome.
There are two unshakeable facts that determine the direction of the security industry. The first is that digital communications have redefined the concept of business risk.