We’re sure we don’t have to tell you about the many choices end users now have when considering protecting their homes. We’re still in the early stages of our research, but the data seems to be indicating that giving potential customers more choices than a security package and a two- to six-year contract will actually help with increased conversions.
In past articles we mentioned the use of videos in your marketing efforts, but we’ve never written a complete article about it, so ta-da — here it is, a complete article on why, how and what to expect when you incorporate videos into your security’s marketing efforts.
In our February issue we present our 2018 “State of the Market: Video Surveillance” report. Also, find your role in the do-it-yourself security market. Read distributors' thoughts about trends and challenges. And discover the latest and greatest products.