Every year the State of the Market Reports offer an in-depth review of the five major segments of the security industry: Video Surveillance, Alarm Systems & Monitoring, Access Control, Fire Alarm and Connected Home.
Is the smart home market maturing and stabilizing, showing a clear path forward for security dealers wanting to capitalize on the new desires of homeowners to interact with many areas of their home life, including security? Not exactly. But there are definitely signs that it has moved to another level of adoption and interest, making the time ripe for action on the part of those who want to adjust their business model to capture opportunities and revenue in this fast-growing space.
Security integrators and manufacturers see renewed interest from end users in the features, benefits and use cases access control can provide, and are starting to see an uptick in retrofits and upgrades.
For decades the dominant story in access control has been that it was a victim of its own success: that is, customers were reluctant to change out what was still working — even 15 or 20 years on — and didn’t see the benefit in spending the money to upgrade, even for significantly new or different features.
Security dealers are increasingly taking advantage of the plethora of new technologies, business models and opportunities in the security alarm space, and seem to have found their footing in a rapidly changing landscape.
Doomsday didn’t happen. For all the concern many security dealers have shown in recent years — particularly about the rapidly changing residential market — all indicators seem to finally point to what was always the hope in the midst of the fear: that all the new entrants, technologies and business models would start to grow the pie for all.
The video surveillance market is strong and will continue to grow. It is less a lumbering giant, though, and more an agile athlete, able to pivot and adapt — it just happens to be the largest one on the security court.
The overwhelming consensus among security professionals interviewed for this first in SDM’s 2018 series of State of the Market articles, is that the video surveillance market remains strong and will continue to grow.
With approximately 20 percent penetration into homes, professionally monitored security systems that are now interactive and connected have a lot of room to grow — but many others also seek this opportunity. Market players from all sides agree there is room for everyone in the rapidly expanding connected home space, but will that change?
August 1, 2017
Many describe 2016 as a “pivot point” in the connected home space. While not yet out of the tall weeds, there are signs of organization and cooperation all around.
In our September issue, we present the "The Bigger Picture of Enterprise Access Control". See "Low Light Camera Performance Continues Its Rapid Rise" and find out how "Transformative Leadership: The Past Can Predict the Future" in this month's SDM Magazing.