ELATEC Inc., a developer and manufacturer of RFID products, announced the appointment of Sarah Bowling as the vice president of business development and marketing.

ELATEC says it’s focused on adding new customers to sustain its growth trajectory. Bowling’s primary objective will be to collaborate with the territory sales team, according to the announcement. She will assist in target account identification, develop customer-specific engagement plans, and guide the team through initial opportunity engagements. Bowling will leverage her experience in direct key account sales, marketing and business development in physical access security, mobile credentials and cloud-based video surveillance markets, the announcement continues.

Bowling’s experience includes senior management and vice president-level roles at companies such as Tyco Security, WaveLynx, Eagle Eye Networks, Zerv and SAFR. Her expertise reportedly includes building enterprise client bases, creating custom pricing packages and developing solutions for clients across various verticals. ELATEC believes Bowling has demonstrated a keen ability to improve market reach and exposure through effective marketing management. 

“Please join me in welcoming Sarah to the ELATEC team,” said Paul Massey, CEO of ELATEC Inc. “We are excited to have someone of Sarah’s caliber leading our business development and marketing efforts. Her extensive experience and impressive network will undoubtedly drive ELATEC’s continued success.”

For more information, visit: elatec-rfid.com.