“There’s been a reset for the entire industry,†said David Robinson, president of ADT’s parent Tyco Fire & Security. Costs to acquire home alarm accounts “were far too high,†and the program that recruited independent dealers to install ADT’s home alarms proved “not economically viable in certain markets†for the market leader.
“On an economic model basis it didn’t make sense,†said Robinson, who joined Tyco last year. “It was overaggressive.â€