An ocean view, appetizer-sized steaks that sell for just $12 and other delicious “small plates†have proven to be a winning combination for 3 Thirty 3 Waterfront in Newport Beach, Calif. The new restaurant is so hot that a long line of customers are waiting to get in every night except Sunday and Monday.
With that kind of popularity comes a problem. Owner Jeff Reuter has several silent-partner investors who are welcome inside at any time, but doormen might not recognize them.