What should your low voltage company be in today’s market? You can cherry-pick some of your core profit centers and you could then venture into other areas and total solutions that many businesses and high-end residential clients are looking for.
We’re not in the alarm business anymore. We’re in the low-voltage solutions business. Picture a big funnel and at the very bottom of the funnel are the client’s desires and the dollars they’re willing to spend. At the top of the funnel are high-end integrators who refer to themselves as all-in-one solutions. That is your highest dollar yield. It’s also the most effort, time, and coordination. You absolutely have to appear to be at the very top of your game regarding any tangent in the low-voltage world. It’s clouded with a certain level of mystique, because clients may part with over a half-million dollars to automate their homes.