â€œI consider myself a partner of GE,â€ Botknecht explained. â€œWe work strictly within guidelines they present.â€
HomeWorks does up to 70 percent of its business with builders, Botknecht estimated, and he thinks this strong branding enables him to compete more successfully against other brands in the security marketplace.
â€œWe have a very good program where we get the builder as our client and as part of our contract meet every single homebuyer to sell upgrades,â€ Botknecht revealed. â€œWe tell builders, â€˜Weâ€™re not going to cost you money; weâ€™re going to make you money with our trained sales professionals meeting with home buyers.â€™â€
Not only do the homeowners become HomeWorks customers, but also the homeowner associations, he maintained. The systems integrator also provides security at the work site for the buildersâ€™ trailers and other equipment.
Through a partnership with Alarm.com, the GE Builder program provides security dealers and integrators with a new revenue stream. Special equipment can be installed in buildersâ€™ trailers, model homes and spec homes to monitor openings and closings, protect tools and materials and analyze traffic patterns to determine which amenities and features really drive home sales.
Builders can be notified of job site vandalism and break-ins through e-mail and phone alerts from wireless technology.
Structured wiring, security and distributed audio are available through the GE program along with a control panel called the Smart ConnectionCenter, the installation of which is intended to drive additional sales of security and networking services.
â€œThe advantage to us of single-sourcing is the relationship,â€ Botknecht said.