“What keeps us going is experience, know-how and reputation,†emphasized David Bitton, COO. “A lot of companies come and go, but we can stand in front of a customer as a third-generation, family-owned business and say we provide top-notch service and excellent quality, and it’s one of our biggest selling points.
“We try to get a good understanding of the customers’ needs and make our recommendations based on that, not what we have on the shelf or what the salesman wants to sell,†Bitton stressed.