Alarm King Inc., Riverside, Calif., was founded eight years ago by Jim Roche, chief executive officer. An ADT dealer and installer, the company derives most of its sales from selling alarms. Yet, through a new manufacturing venture, Alarm King is expanding its security business.
In July, the company began manufacturing and selling digital video recorders (DVRs) in addition to its other services. So far, the company has signed on 43 dealers to sell the company’s DVRs nationwide. Alarm King’s goal is to have five or six dealers in every state.