ADT to Cater to Affluent Homeowners
March 1, 2007
ADT Security Services, Boca Raton, Fla., a unit of Tyco Fire & Security, announced the introduction of its ADT Custom Home Gold Service platform aimed at providing affluent homeowners with one-on-one, customized security and automation products and services to meet the demands of their lifestyle and home environment.
In addition to customized traditional security services such as burglary, fire, smoke and carbon monoxide alarm systems and services, ADT Custom Home Gold Service includes a selection of home automation offerings including full video services that allow homeowners to look in and record video of their home remotely from anywhere in the world.
Gold Service monitoring is conducted from a specialized facility in Kansas City, Mo., backed up by a network of interconnected security monitoring centers. Subscribers are given a dedicated telephone number that can connect 24 hours a day, seven days a week to a preferred customer service agent who can respond to questions or concerns.
“Affluent homeowners have different lifestyles and needs from the average homeowner,” said Tim McKinney, director of custom home services for ADT in North America. “They often have more service personnel coming in and out of their homes, security gates, multiple structures and more unique applications.”