Forget 3D, Its VoD Making TVs a Hot Holiday Item
Nearly 25 percent of U.S. broadband households already own at least one connected TV device, and, more importantly, one-fourth of these households have watched a paid movie-on-demand at least once in the past month, according to Parks Associates' Connected CE Tracker, part of the firm's landmark Consumer Decision Process Service. Parks Associates’ analysts predict connected CE devices will be top sellers in this year’s holiday shopping season. "Only 38 percent of U.S. broadband households plan to purchase a CE device this year, but it’s the connected CE and smartphones that will be the most popular items," says Kurt Scherf, vice president, principal analyst, Parks Associates. "Connected devices are the future of content consumption and entertainment in the living room as they capture the broader trends of integration among different silos in consumers' lives. We will continue to follow their sales through 2011 with Connected CE Tracker."
However, even the significant enthusiasm for these devices does not totally offset the drop in CE buying intentions reported for this holiday shopping season. In 2009, almost 50 percent of U.S. broadband households planned a CE purchase.