It turns out less isn’t more when it comes to customer-geared websites — plenty of information, graphics and resources are expected — but being able to deliver this in a simple, intuitive way can make all the difference. Speco Technologies recently launched a new redesigned website with a few key considerations in mind to improve the customer experience. The redesign features engaging graphics and simpler top navigation, which allows for more targeted messaging and a consistent brand experience across the site. Speco also spruced up its product and information searching capabilities with enhanced search optimization. The company stated it will add features and functionalities to the site in the coming months. Check out the straightforward design and stay tuned for new features at www.specotech.com.
Tunes for Charity
A marketing campaign for G4S Secure Solutions has turned into a global fundraising effort after a song meant to publicize new branding, called “Securing Your World” by recording artist Jon Christopher Davis and record producer Sparky Pearson, was played live at an event and became an instant hit with employees and customers. The company has made the song available for download for $0.99 to raise funds for people in need — specifically families and children. “Securing Your world” is available for download at www.G4Srocks.com.