The Electronic Security Association (ESA) recast its website, www.alarm.org, as a consumer-facing destination where people can find information on safety and security for their homes, businesses and communities. It also offers visitors the ability to find an ESA member company in their neighborhood, learn about new technologies for security and lifestyle enhancement and hear expert advice from fire and law enforcement officials. The new alarm.org welcomes visitors with a clean, uncluttered design and useful content including frequently updated safety tips that move across the screen.