Even in a tight economy, RMR opportunities continue to grow. Some may surprise you, while others are new twists on existing opportunities. The overall consensus? RMR opportunities can be found everywhere.
It is time to abbreviate the abbreviation. For decades, the security industry has strongly associated recurring monthly revenue (RMR) with monitoring, namely alarm monitoring. The connection is so strong to alarm monitoring that some define RMR as recurring monitoring revenue. Whether the “M” stands for monthly or monitoring one could almost argue for removing the long-standing connotation by taking the letter out — shortening RMR to recurring revenue (RR). Indeed, a broader application of RMR opportunities in both the residential and commercial sectors, combined with increasing technological capabilities and admirable industry creativity is enabling dealers and integrators to gain RMR via multiple forms that stretch far beyond monitoring and alarms.
Crime Prevention Security Systems/Custom Home Entertainment, Gainesville, Fla., is one of the companies seizing RMR opportunities in every form available — on both the residential and commercial sides. It also has a company-wide focus on seeking out and meeting customer needs, which frequently leads to new RMR opportunities.