Home Systems that Manage Energy May be a Harder Sell
Amid a climate of economic uncertainty, Americans now place a higher value on their own financial stability over environmental responsibility. However, they are still looking to make sensible environmental choices, according to the 2011 Green Gauge U.S. Report from GfK Roper Consulting, a division of GfK Custom Research North America.
The GfK Green Gauge U.S. Report has been examining environmental attitudes and behaviors of global consumers since 1992; and the 2011 report found that 41 percent of Americans say "first comes economic security then we can worry about environmental problems.” This dramatic 13 percentage point increase from the pre-recession levels of 2007, when just 28 percent would put economic considerations ahead of the environment, clearly reflects today’s low levels of consumer confidence and increased personal worry about the nation’s current economic malaise.