In a campaign to attract dealers and installers to its wholesale alarm monitoring business, Mason Monitoring of Kings Park, N.Y., embracing its self-defined maverick persona, pitches a $2 per account deal while also offering “two years of free central station monitoring on any basic digital account switched to Mason” during a set signup time.
The security industry, accustomed to competitive head butting and aggressive marketing, nonetheless recently got a gander of a less frequently used strategy. Mason broadcast email messages to dealers who install and that specifically named competitor targets such as Rapid Response of Syracuse, N.Y. and C.O.P.S. Monitoring of Williamstown, N.J. Using low pricing as an attraction to switch partners, among other follow-up factors, is nothing new in any industry. And it adds up for Mason, according to its central station manager Mike Cannatella, a sometimes spokesperson, and who, even back in 2010, said that “it really doesn’t cost much to monitor digital accounts” in an industry interview.